Do Job Stories Lead To Better Products And Marketing?

job stories approach
[Photo: Tom Werner/Getty Images]

Nowadays software companies like Airbnb and Google understand that great products match with problems, not people.

I like this job stories approach, though it doesn’t negate the need for personas.

We still need to know who, where, and when to communicate.

About the author Todd

Todd is the Founder and lead Evangelist of Growth Suite.

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