If you own a business or you’re in sales and marketing, then you already know that the most important thing you can do is know your customer.
That’s not news…
But why is it then, that so many people are overlooking the most important part of who their customers are?
No, not their pains, or their desires, or their biggest problem that you solve. Not that those things aren’t massively important, they are. But if you don’t understand this other thing, none of that matters.
I’m talking about your customer’s buying behavior. Their customer journey.
If you start talking to someone about something in the wrong place or at the wrong time, it won’t matter what you are trying to sell to them. The fact is, *you’re trying to sell to them*!
You need to know what your customer is thinking, when they’re thinking it, and where they are thinking it.
Then you need to make sure that they can find you in that place at that time.
That might mean getting your website to the top of Google for a highly searched word.
It might mean being a visible member of a Facebook group.
Maybe you need to be listening for them on Twitter so you can quickly reply when they’re looking for answers.
The fact is, you need to be where your customers are, talking about things they are talking about.
That’s what content marketing is all about. Creating those digital assets that show up when and where your customers need them so that they come to you ready to buy, instead of you chasing them down trying to sell.
If getting found by your customers is something that you’ve been struggling with, reach out and we can set up a free strategy session and help you map out that customer journey so you can start getting found by more customers.