You’ll be seeing a lot more of these quotes and features from me this year as we keep gaining traction as leaders in digital marketing.
Companies can run into issues when they start scaling and outsourcing their marketing efforts. How do we recommend keeping your brand voice consistent?
We recommend creating a brand persona to use as a reference.
If your company was a tv or movie character, or celebrity, who would it be?
If you want to take it further, create your own brand character/profile that content creators can reference.
Check out the rest of the recommendations on the full article, “”6 Ways You Can Confirm That Outsourced Public-Facing Content Is Consistent”